Company Overview:
Optimeal® is a premium, European brand of pet food produced by Kormotech - a family-owned company with 21+ years of experience in the pet food industry. Optimeal is manufactured at Kormotech’s own facilities, which are comprised of three high-tech plants. Recognized by Petfood Industry magazine in the top 50 pet food manufacturers worldwide, our branded and private label products are available today in more than 40 countries across the globe.
The US team is a fast-moving group working hard to increase the brand awareness and overall sales of a trusted European pet food brand. As a small, agile team, we are involved in all aspects of the business and work closely to determine the best opportunities to reach our goals.
About this Job:
Optimeal is seeking an experienced salesperson to manage the Mid-Atlantic Pet Specialty Channel. This candidate will be responsible for driving Optimeal same-store sales and opening new designated key independent pet accounts across the Mid-Atlantic area through a combination of trade marketing tools, merchandising, and developing relationships with store management. Reporting to and working in close collaboration with Regional Sales Manager and Brand Manager to grow brand awareness in stores, pet food community, and events. This position is best suited for someone with existing relationships and relevant experience in the independent pet channel.
Responsibilities:
1. Manage Existing Accounts: Develop and maintain relationships with key personnel in existing accounts throughout the Mid-Atlantic market, to meet and exceed sales growth targets and KPIs.
2. Retailer Education: Responsible for ongoing brand education to retail store staff to empower staff to promote Optimeal and provide them with relevant incentive packages.
3. Store Merchandising: Regularly visit key independent pet stores to ensure good product placement and help merchandise their Optimeal range with POP kit, frequent buyer awareness, ongoing promotions. Ensure stores place orders with the distributor for any low inventory items. Provide feedback to brand manager on the most effective merchandising and product promotion tools.
4. Store Events and Demos: Schedule and execute store events and demos to educate consumers on the benefits of Optimeal and our ongoing promotional programs. Prepare demo reports
5. New Accounts: Introducing Optimeal to new pet specialty stores as by nurturing relationships with store management, in close collaboration with Regional Sales Manager.
6. Administrative: Complete required paperwork directly to Regional Sales Manager, including Calendar, Event Activity, Demo Activity, Progress Reports, Forecasts, and Retailer Requests.
Key Requirements
• Bachelor’s degree with business related major
• 2+ years Pet Specialty sales experience
• Highly energetic, prepared to move fast
• Ability to work during weekends, if required
• Valid driver’s license and personal vehicle
• Strong interpersonal skills
• Good organizational skills
What We Offer
• Highly competitive base salary and annual bonus for achieving KPIs
• 401K matching
• Medical/Dental/Vision
• Opportunity to grow within the company and assume other responsibilities
• Flexible work environment
• Opportunity to attend trade events and grow within the CPG industry
• Training and education
Location and Travel
This position is remote but must be located in the Mid-Atlantic geography. Travel will be required for this role to grow the business within the following territory: PA, NJ, MD, DE, WV, VA and DC.
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