Location: 127 Public Square - Cleveland, Ohio 44114 We are seeking an experienced and dynamic Account-Based Marketing (ABM) lead to join our commercial and institutional marketing team. This individual will be responsible for designing, implementing, and optimizing ABM strategies to build strong relationships with prospective accounts and drive revenue growth. The ABM lead will work closely with the commercial bank go-to-market team, line of business marketing managers, other stakeholders, and product teams when relevant to align strategies to ensure successful execution of ABM initiatives. Additionally, the ABM lead will manage relevant third-party vendors, align, and support email journey efforts to nurture relationships with prospects and clients. Key Responsibilities: Develop ABM strategies: Design and execute comprehensive ABM strategies targeting high-value accounts. Collaborate with sales and marketing teams to identify key accounts and develop personalized plans. Use data and insights to create tailored campaigns that resonate with target accounts. Account segmentation and targeting: Work with LOB partners to identify and segment key accounts based on business objectives, potential revenue, and strategic alignment. Use advanced analytics including Adobe Analytics and Demand-base to understand where clients/prospects are in their sales journey, including account behavior and preferences for precise targeting. Campaign management: Plan, execute, and manage multi-channel ABM campaigns across digital, social, email, events, and other channels. Monitor and optimize campaign performance, adjusting tactics as needed to achieve objectives. Coordinate with creative teams to develop engaging content tailored to specific accounts. Collaboration with LOB Marketing and Go-To-Market teams: Partner with GTM to align ABM efforts with sales goals and strategies. Facilitate regular communication between marketing and GTM to ensure seamless execution of ABM programs. Email journey work and marketing automation: Create highly personalized and targeted campaigns. Develop segmented email workflows and tailored content to nurture high-value accounts aligned with ABM strategies. Optimize email journeys based on performance data and user behavior insights. Measurement and reporting: Define key performance indicators (KPIs) and metrics to track the success of ABM initiatives. Analyze campaign data to measure the effectiveness of ABM efforts and provide actionable insights. Prepare regular reports for management, highlighting key achievements and areas for improvement. Market research and competitive analysis: Stay updated on industry trends, competitor activities, and market opportunities. Use insights to refine ABM strategies and maintain a competitive edge in the market. Stakeholder management: Build and maintain strong relationships with all stakeholders. Communicate ABM plans, progress, and results to stakeholders, ensuring alignment and buy-in. Budget management: Manage the ABM budget, ensuring effective allocation of resources to maximize ROI. Track spending and provide regular budget reports. Qualifications: Bachelor’s degree in business, marketing, or related/relevant field. 5+ years of experience in marketing, with 2-3 years in account-based marketing or a similar role. Proven track record of successfully developing and executing ABM strategies for large and/or complex organizations. Experience with Salesforce Marketing Cloud or similar marketing automation platforms. Strong understanding of B2B marketing and sales processes. Excellent analytical skills, with the ability to interpret data and make data-driven decisions. Exceptional communication and collaboration skills, with the ability to influence and align cross-functional teams. Highly organized, with the ability to manage multiple projects and deadlines simultaneously. Experience in the financial services industry, and/or investment banking a plus, but not required.
...years of professional experience in editing, proofreading or similar. Additionally, proven experience in translation from English to Arabic is a must. Your level of Arabic is proficient (C2) . You speak Arabic from the Persian Gulf. Your level of English is...
...to our residents. Join a growing team of successful, happy caregivers who are valued and appreciated. NOW HIRING: (OT) Occupational Therapist - Full Time, Part Time, or PRN Benefits: Yearly Raise Same Day Pay Option Very competitive Wages and Benefits...
...Safety, Health & Environmental- Sr. Safety Engineer: ~ Role requires a 4-year degree in Occupational Safety & Health or similar ~10 years minimum experience in the field of Safety & Health in a manufacturing environment, ~ CSP certification required 100% Onsite...
...Job Description Job Description 3rdAssistant Engineer Job Summary The 3rd Assistant Engineer will report to theChief Engineer... ...Core Group Resources is the bridge that connects the maritime, marine offshore, oil & gas, petrochemical, and environmental industries...
OverviewLandscape Architecture Intern - Celina, TXWestwood Professional Services, Inc.Westwood Professional Services, Inc.is seeking aLandscape Architecture Internto join our Landscape team inCelina, TX .Under the direct supervision of a Registered Landscape...