Be part of an amazing story.
Macys is more than just a store. Were a story. One thats captured the hearts and minds of America for more than 160 years. A story about innovations and traditionsabout inspiring stores and irresistible productsabout the excitement of the Macys 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. Weve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Associate, Search Engine Marketing manages and analyzes SEM campaigns, overseeing their creation, management, and optimization. They analyze campaign performance data, identify trends, and provide actionable insights to improve performance and return on ad spend (ROAS). The Associate creates reports, dashboards, and visualizations to effectively communicate performance metrics to internal stakeholders and senior leadership, making data-driven recommendations for continuous improvement.
What You Will Do
Skills You Will Need
SEM Strategy and Execution : Deep understanding of SEM strategies within the retail industry, including audience segmentation and omni-channel campaigns.
Bid Platforms and Tools Proficiency : Expertise in using platforms such as Skai (formerly Kenshoo), ProductsUp, and other bid management tools to optimize performance and drive sales.
Data Analysis and Optimization : Strong ability to analyze campaign performance using analytics tools like Adobe Analytics or Google Analytics, and translate findings into actionable, data-driven insights for optimization.
Budget Management : Proven experience managing large-scale ad budgets, implementing effective bidding strategies, and maximizing ROAS while meeting business goals.
Campaign Performance Monitoring : Expertise in testing, experimenting, and optimizing campaigns through various ad formats and hypotheses to achieve better results.
Communication and Reporting : Excellent communication skills for presenting complex performance data and insights to internal stakeholders and senior leadership.
Stakeholder Collaboration : Ability to collaborate with cross-functional teams, such as communications, site merchandising, and platform partners, ensuring SEM strategies align with overall business objectives.
Leadership and Mentorship : Strong leadership and mentorship capabilities, guiding specialist team members and fostering a collaborative team environment.
Adaptability and Continuous Learning : Ability to stay up-to-date with SEM trends, algorithm changes, and industry best practices, applying them to drive successful outcomes.
Technical and Strategic Thinking : Ability to think creatively and strategically, balancing both technical expertise and broader business goals to optimize SEM performance.
Problem-Solving : Demonstrated capability in triaging performance issues, providing clear solutions, and developing improvement plans when necessary.
Attention to Detail : Strong focus on quality assurance, ensuring that all work is delivered at the highest standard and meets stakeholder expectations.
Who You Are
What We Can Offer You
Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
Some additional benefits we offer include:
Access the full menu of benefits offerings here .
About Us
This is a great time to join Macys! Whether youre helping a customer find the perfect gift, streamlining operations in one of our distribution centers, enhancing our online shopping experience, buying in-style and on-trend merchandise to outfit our customers, or designing a balloon for the Thanksgiving Day Parade, we offer unique opportunities to be part of some of the most memorable moments in peoples lives.
Join us and help write the next chapter in our story - apply today!
This job description is not all-inclusive. Macy's, Inc. reserves the right to amend this job description at any time. Macy's, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.
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This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more. Eligibility requirements may apply based on location, job level, classification, and length of employment. Additional benefit details are available at macysJOBS.com. Macys
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