Job Description
Our team is looking for an innovative thinker to serve as a Creative Strategist responsible for driving advertising revenue through the creation of marketing value surrounding Live Sports at Amazon. The Strategist will partner with Production, Programming, Consumer Marketing, and Video Ads Product Team to ideate and think globally to create branded content, marketing and sponsorship packages surrounding Live Sports properties such as NBA, Thursday Night Football, NASCAR, NWSL and WNBA.
Key job responsibilities
• \tDevelop branded content concepts and creative ideas that enhance sponsorship programs and build partnerships in to larger marketing platforms
• \tDream up content integration in Live Sports events, IP and marketing partnerships that create value for the advertiser and make the advertiser contextually relevant to the Live Sports.
• \tThink big about new inventory and innovation opportunities within new properties like the NBA, and also think globally about how to scale programs across Amazon and across global regions.
• \tPartner with Live Sports Sales team to build a deep knowledge of VOC from advertising marketplace, and work closely with sellers on an agency and client by client basis to develop a thorough understanding of client objectives, to deliver proposals that answer client needs and drive maximum revenue.
• \tAlign with Amazon internal stakeholders to ensure they are mindful of Prime Video brand voice, and ensure partnerships are mutually beneficial.
• \tConnect product owners across a multitude of Amazon product lines (Twitch, Fire TV, Amazon Music, etc.) to connect Live Sports campaigns and investment across Amazon Ads portfolio.
• \tOnce programs are sold, candidate will execute deal points and all program elements, working with Production to deliver creative and assets needed for sponsorships, collaborating with Consumer Marketing on social media programs, event activations and other marketing partnerships and managing standalone branded content efforts that may get sold
• \tOversee execution of branded content productions, management and quality control of custom work from sale to project completion, delivering within approved budget and timeline
• \tAid in execution of client programs across other Amazon products (Twitch, etc.)
A day in the life
BASIC QUALIFICATIONS - 7+ years of sports management, integrated marketing, Live Sports partnerships experience
- 7+ years experience working cross functionally with live sports production and creative teams
- Fluent in live sports, sponsorship rights, media and valuation
- Highly collaborative with excellent relationship building skills with internal and external partners
- Knowledge of sports rights, sports marketplace, global experience a plus
- Strong attention to detail - particularly important surrounding budget and timeline management, development of packages and pitch materials
PREFERRED QUALIFICATIONS - 7+ years of professional non-internship marketing experience
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Job Tags
Internship, Work alone, Night shift,